GEO for Hospitality
More and more people are asking AI where to go for a pint.
First pint’s on us: a free 30-minute intro call and health check.
People have stopped scrolling Google for somewhere to drink. They're asking ChatGPT, Perplexity and Google's AI Overviews, and those tools don't give ten blue links. They give a shortlist. GEO for Hospitality (Generative Engine Optimisation) makes sure your brewery, taproom or pub is on it.
We look at how AI tools see you today, then fix the gaps in your content, listings, structured data and reputation so they have every reason to recommend you. The result is more of the right people asking the right question and hearing your name in the answer.
GEO Services We Offer
Whether you want to know what AI is saying about you or make sure it starts saying more, here's how we get you into the answer.
AI Visibility Audit+
Find out what AI tools say about you, and what they don't.
We test the questions your customers are really asking - 'best taproom near me', 'dog-friendly pubs with food', 'where to try local craft beer' - across ChatGPT, Perplexity, Gemini and Google AI Overviews. You'll see where you appear, where competitors show up instead, what's being said about you, and a prioritised plan to close the gaps.
Structured Data & Schema+
Speaking the language AI and search engines understand.
We add detailed structured data to your site - business type, location, opening hours, menus, events, beers, reviews - so AI tools and search engines can read exactly who you are and what you offer. It's invisible to visitors, but it makes you far easier for machines to understand, trust and recommend.
Listings & Citation Consistency+
The same, correct details everywhere AI looks.
AI tools pull information from all over the web - Google, Apple Maps, TripAdvisor, Untappd, local directories, beer guides. If your hours, address or details don't match, they lose confidence in you. We audit, clean up and align your listings so every source tells the same, accurate story.
AI-Ready Content+
Content written to be quoted, not just read.
We create and restructure content so it answers the questions people ask AI - what you're known for, what's on tap, what's nearby, who you're great for. Clear, factual, well-organised pages give AI tools confident answers to pull from, while still reading naturally for your customers.
Reviews, Mentions & Authority+
Building the reputation AI tools lean on.
AI recommendations are heavily shaped by what other people say about you - reviews, local press, beer blogs, guides and 'best of' lists. We help you earn more of those signals, from review generation to PR and outreach in the places that matter to the drinks trade.
Local & Venue Profiles+
Making every venue easy to find and easy to recommend.
Running a brewery with a taproom, or a small group of pubs? We make sure each venue has its own clearly defined presence - dedicated pages, profiles and details - so AI tools recommend the right location for the right question, rather than getting them muddled.
AI Visibility Tracking+
Ongoing monitoring of how often, and how well, you're recommended.
AI search changes fast, so we keep checking. We track your visibility across the key AI platforms and prompts over time, report on what's improving and what's slipping, and keep adjusting the plan so you stay part of the answer as the tools evolve.
AI Search Specialists for the Drinks Trade
Most GEO advice is written for software companies and online shops. Recommending a pub is a completely different question. People ask AI for things like "a proper cask pub near the station", "a taproom that's good with kids" or "somewhere with live music on a Saturday", and the tools answer based on very specific details about your venue.
We specialise in exactly that. We make sure every detail about you is clear, consistent and trusted across the web, from your own site to Google, TripAdvisor, Untappd and local guides. We won't promise you a guaranteed ChatGPT mention, because nobody honestly can. What we will do is make you as easy as possible to recommend, then track how that changes over time.
GEO for Hospitality FAQs
What is GEO?+
GEO stands for Generative Engine Optimisation. Where SEO helps you rank in traditional search results, GEO helps you get mentioned and recommended in AI-generated answers from tools like ChatGPT, Perplexity, Gemini and Google AI Overviews.
Is GEO different from SEO?+
They overlap a lot - good SEO foundations help with both. But GEO puts more weight on structured data, consistent listings, clear factual content and what other sources say about you, because that's what AI tools use to decide who to recommend.
Can you guarantee we'll be recommended by ChatGPT?+
Nobody can honestly guarantee that, and you should be wary of anyone who says they can. What we can do is make you as easy as possible for AI tools to understand, trust and recommend, then track and report on how your visibility changes over time.
Why GEO specifically for hospitality?+
Because people ask AI very specific things about where to eat and drink - dog-friendly, beer garden, live music, cask ales, near the station. Hospitality GEO is about matching those real questions with the details of your venue, which is a different job to general AI optimisation.